Proud to Partner with the IMDA: A Huge Win for Independent Motor Dealers
I am delighted to announce that That Card Machine Guy has officially become a partner supplier for the Independent Motor Dealers Association (IMDA).
If you operate in the independent motor trade, you know that the industry is built on reputation, trust, and razor-sharp margins. Every pound saved on overheads is a pound that stays in your business to help you stock your forecourt or improve your workshop. That is why this partnership is so significant. By joining forces with the IMDA: the definitive "Voice for Independent Motor Dealers in the UK": I am committed to helping dealers across the country strip away unnecessary merchant fees and upgrade their payment technology.
To celebrate this partnership, I am offering an exclusive £100 cashback bonus to any IMDA member who signs up for a merchant account through That Card Machine Guy.
Why the IMDA and That Card Machine Guy are a Perfect Match
The motor trade is in my DNA. I have spent over 20 years working within the motor industry, which means I understand the unique pressures you face. I know that a "standard" merchant services package often fails to account for high-ticket vehicle sales, the need for secure remote deposits, or the frustration of slow settlement times.
The IMDA was founded to represent and support independent dealers who were previously ignored by larger industry bodies. Their mission aligns perfectly with my own: providing straightforward, honest, and high-value support to businesses that are often targeted by high-pressure sales tactics from big banks.
Understanding the "Voice for Independent Motor Dealers"
The IMDA is more than just an association; it is a community. It provides a platform where independent dealers can share knowledge, access vetted suppliers, and stay updated on the latest legislative changes. You can learn more about their incredible work at theimda.co.uk.
When I decided to become an official supplier, I didn't want to just be another name on a list. I wanted to offer a service that actually moves the needle for their members. My expertise in reading complex financial breakdowns allows me to identify exactly where you are being overcharged: and as a partner, my goal is to ensure you never pay a penny more than you have to.
The Problem: Are You Paying the "Lazy Tax"?
Many independent dealers are currently on merchant contracts that were signed years ago. Because the motor trade handles high-value transactions, even a tiny percentage difference in your rates can lead to thousands of pounds in lost revenue every year.
If you haven't reviewed your merchant statement in the last 12 months, you are likely paying what I call the "Lazy Tax." This is the extra margin your current provider adds because they assume you are too busy to check the fine print.
Common frustrations for motor dealers include:
✔ Hidden Monthly Fees: Charges for "PCI non-compliance" or "admin fees" that appear without warning.
✔ Slow Settlement: Waiting days for funds to clear, which throttles your cash flow when you need to buy fresh stock.
✔ Outdated Hardware: Slow card machines that struggle with signal in the workshop or on the forecourt.
✔ Poor Support: Being stuck in a phone queue for an offshore call centre when you have a customer waiting to pay for a car.
The Solution: A Consultative Approach to Your Payments
My approach is different. I don’t use high-pressure sales tactics. If you are already on a great deal, I will be the first person to tell you to stay exactly where you are. However, if your current equipment is slow, unreliable, or expensive, then we need to talk.
By leveraging my partnership with the IMDA, I provide a tailored service that addresses the specific needs of the motor trade.
1. Transparent Merchant Statement Analysis
I offer a no-obligation audit of your current processing fees. You send me your latest statement, and I perform a line-by-line analysis to find hidden costs.
If I can save you money, I will show you exactly how.
If your current deal is better, you get the peace of mind of knowing you're already optimised.
2. High-Performance Dojo Technology
I supply the full range of Dojo card machines, which are specifically designed for the modern business environment. For a motor dealer, this means:
✔ Next Day Settlements: Get your money in your account the next working day, This is a game-changer for cash flow and stock acquisition.
✔ Ultimate Reliability: Dojo machines use both mobile 4G and Wi-Fi, ensuring you can take payments anywhere on your premises.
✔ Fast Processing: Transactions take seconds, not minutes. This keeps your handover process professional and efficient. ✔ Funding Options:Business rewards Credit Card, Flex Funds and Business Funding.
The Exclusive IMDA Member Offer: £100 Cashback
I want to make it as easy as possible for IMDA members to switch to a better service. That is why I am offering a £100 cashback bonus for any member who becomes a client.
How it works:
Get in Touch: Contact me via thatcardmachineguy.co.uk and mention your IMDA membership.
The Analysis: Provide your current merchant statement for a free, transparent review.
The Switch: If we find a better deal and you choose to sign up for a new Dojo merchant account, I will process your £100 cashback once your account is live.
This is a straightforward, no-nonsense offer designed to put money back into your pocket from day one.
Is This Right for Your Dealership?
I work with a variety of businesses in the motor trade, from boutique showrooms to busy service centres.
This service is ideal for you if:
You handle high-value transactions and want to ensure your rates are competitive.
You are frustrated by the lack of local, personal support from your current provider.
Your current card machines are bulky, slow, or frequently lose connection.
You want to improve your business cash flow with faster payment settlements.
Useful for:
✔ Independent used car dealers.
✔ Specialist vehicle importers.
✔ Independent garages and MOT centres.
✔ Bodyshops and detailers.
Commitment to Transparency
As an official IMDA partner, my reputation is on the line with every deal I make. I take that responsibility seriously. My goal is to be a long-term partner for your business, not just a one-time supplier.
In an industry where transparency can sometimes be hard to find, I pride myself on providing straightforward advice. There are no "introductory rates" that skyrocket after six months, and no unnecessary pressure to switch if it doesn't make financial sense for you.
How to Get Started
If you are an IMDA member (or if you are an independent dealer thinking about joining), there has never been a better time to review your merchant services.
Visit the IMDA website: Ensure your membership is up to date at theimda.co.uk.
Book your consultation: Head over to my contact page or call me directly.
Claim your bonus: Let's get your £100 cashback sorted and start saving your business money on every transaction.
Don't let your profits be eroded by outdated systems and hidden fees. Let’s work together to ensure your dealership has the fast, reliable, and cost-effective payment solutions it deserves.
I look forward to supporting my fellow motor trade professionals as your official IMDA partner.